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Facebook Adds a Dedicated Video Tab as Part of Major Redesign
By: The Verge
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Last year, live video transformed from a dull commodity into a mainstream phenomenon, led by Snapchat, Meerkat, and Twitter’s acquisition of Periscope. But perhaps no company has embraced live video with the aggression of Facebook, where CEO Mark Zuckerberg is said to be "obsessed" with its potential. After introducing the ability to broadcast live to all users in December, today the company is rolling out a host of upgrades designed to make live video a core part of Facebook.

If you want to see how seriously Facebook is taking video, just take a look at the flagship app on Android and iOS, where the company today begins rolling out a dedicated tab for finding live and archived videos. It’s now the center tab in the app, replacing Messenger. "We really believe that the future is going to be more immersive, and video is a big part of that," said Fidji Simo, product management director at Facebook. The tab includes different sections for broadcasts happening around the world and broadcasts by your friends and the pages you follow. You can also search for videos by topic. Facebook says the tab is rolling out to "a very small percentage" of users; with the rest of the changes rolling out more broadly.

Another sign of how hard Facebook is pushing live video: it is signing deals with publishers to produce a certain number of live videos each month. Facebook is promising to pay some publishers in cash up front and eventually share in revenues generated from the videos, though they are currently not supported by ads. Given the larger size of Facebook's audience, the move could threaten the growth of Periscope, which does not pay any of its broadcasters. Vox Media, which owns The Verge, is finalizing a live video deal with Facebook. (Facebook declined to comment about its publisher deals; some details of its paid video plans were reported last month byVariety.)

The features rolling out today are designed to get you to broadcast more— and to watch more broadcasts. You can now broadcast privately to any group you’re a part of — useful for families or social clubs with far-flung members. You can also broadcast to people who have RSVP’d for an event, taking them backstage at a performance or showing them the scene at something they may attend later. And if you’re watching a good live video, you can invite a friend inside the broadcast, and they’ll receive a push notification asking them to join you.


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This article was published on The Verge. A link to the original article can be found after the post.
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