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New Dating App Prevents Catfishing
By: Jessica Cherok
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In a world where catfishing runs rampant on dating sites, one app is seeking to prevent that. 7heaven will only allow pictures that are less than six hours old.

The app checks the photo's timestamp and deletes the photos after six hours. According to their website, the photo rule is designed to "guarantee that the person who catches your attention actually looks like the photo."

The concept is similar to that of Beme, an app designed to "engineer authenticity." The app won't allow you to take selfies (unless you hold the phone up to a wall) and users are unable to review what they've filmed prior to uploading to the site. In fact, they can't even view it after the upload. Beme's creator, Casey Neistat, said that he wanted to return a sense of genuineness to social sharing.

Unfortunately for Beme, it seems like people are more interested in protecting their carefully crafted online personas than being authentic. At least on social media. 7heaven, however, may have an advantage in this area. After all, no one likes showing up on a first date to find out they've been catfished.

Uploading a selfie every six hours seems somewhat exhausting. Wouldn't your profile be blank when you're sleeping? Who looks dating profile pic attractive all the time? And seriously, how much can a person change in six hours? Why not make it daily?

Still, timestamp checking is a trend that probably should (and probably will) catch on quickly in the world of online dating.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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