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Instagram's New Ad Features
By: Jessica Cherok
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While Instagram's users are excited about breaking out of the square picture format, advertisers on Instagram are about to get a feature update of their own. The photo-sharing app announced this week that companies around the world will have an easier time advertising on the site.

According to Instagram's blog, large and small businesses can now launch campaigns in 30 countries around the globe in areas such as retail, entertainment, and travel.

Advertising capabilities of Instagram now include:
  • Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame — perfect for events like movie premieres and new product launches
  • Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram
"We’re thrilled to make it easier for businesses of all sizes to reach people with more relevant ads on Instagram. And we will continue to improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see."

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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