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Instagram Direct Just Got Cooler for Groups
By: Jessica Cherok
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In 2013, Instagram launched Instagram Direct for messages within the app. Now, the photo-sharing site has beefed up its messaging feature, making Instagram Direct much more fun to use.

In a blog announcement from Instagram about the new features, the company notes that users can now access threaded messages and will be able to send feed content as a Direct Message. "Threaded messages make it easier to go back and forth with the people you talk to the most. Instead of creating a new conversation every time you send a photo or video, your threads are based on the people in them — and your moments flow along naturally. We’ve also added the ability to name your groups, a quick camera feature to respond with a selfie on the fly, and larger-than-life emoji for when there are just no words."

Every post within your Instagram feed now includes an icon to send the post into Instagram Direct. The threaded messages make it easier to scroll back through the conversations and revisit the original post within the feed.

According to Instagram, the new feature is meant to make the experience more engaging for friends and groups to have conversations. Nearly 40% of all comments on posts are @mentions to other users. 

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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