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Protecting Video Content on Facebook
By: Jessica Cherok
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Facebook is doing more to protect its push toward more video content. Last week, the social media giant announced its development of a "video matching technology" that will detect content posted without the creator's permission.

According to Facebook, "Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal."

For now, though, the tool only notifies the video owner that the video has been posted without permission. The content owner can then choose whether or not to have Facebook remove the video.

It does not actually block the video from being posted in the first place. This has led some to criticize the system, saying it's too late once the video has posted. A monitoring system more like the one used by YouTube would be better at ensuring content is not stolen prior to the post happening.

For its part, Facebook has promised to continue working on developing a comprehensive video content management system that will improve protecting the owners of video content.

The trick, of course, will be to protect content without making it too cumbersome to share video content altogether.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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