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Facebook Beats Google in Traffic
By: Jessica Cherok
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Facebook has finally overtaken Google as the primary way people access news online. According to analytics site Parse.ly, Facebook made up 43% of traffic within their network of media sites. Google made up only 38%.

Facebook has been working hard to make their site a one-stop shop for its users. As part of that push, they've made sure to highlight media outlets in the News Feed, as well as offer the ability for content publishers to host their articles on Facebook. These "Instant Articles" allow for faster loading on mobile, which is how the majority of users access content.

Even though Google has less traffic, it still maintains a broader reach. Searches on Google are far more varied than those on Facebook. According to Parse.ly, this could be because Google isn't very transparent about its search algorithms.

But neither is Facebook.

According to Parse.ly's CTO, "Facebook is almost as impenetrable as Google when it comes to trying to figure out why one article did well and another didn’t. And that makes it difficult for publishers to build a coherent social-media strategy."

He goes on to compare Facebook to a kind of black box in its operations, but points out that despite the mystic, they are still growing.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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