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Beme Circumvents Your Social Media Perfection
By: Jessica Cherok
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We all know social media is fake. The image of who we present ourselves to be online simply isn't genuine. Sure, it's less genuine for some, but by and large we're all trying to present our online selves in the best light possible.

A new app called Beme aims to change all of that.

Beme was created by Casey Neisat, who says, "Social media is supposed to be a digital or virtual version of who we are as people. Instead of it's this highly sculpted, calculated, calibrated version of who we are."

Beme is set up to keep you from being such a perfection-seeking narcissist. In order to take a video, you have to hold your phone against your chest. If you want to take a selfie or a video with you included, you have to place your phone against a wall to record. And you can't see the finished product. The media is uploaded without you having an option to review.

Nor can you see it posted in your Beme feed. Only your Beme friends can see what you've created, but only once. After they've viewed the content, it's deleted.

But why would anyone want to post something online that they didn't get to check beforehand? According to early Beme users, the experience is somewhat liberating.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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