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#dontjudgeme Challenge May be Missing the Point
By: Jessica Cherok
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A new social media trend is one the rise, and this time it isn't about being skinny. The new challenge, #dontjudgechallenge, is all about being unattractive and proud.

Social media users are embracing flaws by drawing on acne, uni-brows, and messing up their hair, then posting the selfies under the tag #dontjudgeme. The trend has been in response to the recent #collarbonechallenge and #bellybuttonchallenge, both accused of body shaming because of their emphasis on being thin.

The #dontjudgeme challenge first shows the user in the unattractive makeup, then shows them in their normal, "attractive" look.

While the point of the challenge is to demonstrate why not to judge a book by its cover, many criticize it as being an attention-seeking gimmick by attractive people. If the acne, uni-brow, and other flaws were real, they would not be so easily erased by makeup. The challenge isn't actually teaching anyone not to judge, but promoting how to cover-up flaws.

Many Twitter users have pointed out that if the point of the challenge is to embrace flaws, people should be removing their makeup, not putting it on.

Either way, the #dontjudgeme challenge is still better than stacking coins on your collarbone to show how skinny you are.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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