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The New Meat Ain’t Sweet, But It May Save the World One Day
By: Emory Brown
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We’ve had crazy epidemics like the “chicken flu,” which raised egg prices and cut the chicken lines down in some establishments. We’ve had bouts with Mad Cow disease that scared the Sugar Honey Iced Tea out of everyone. Then there’s the shortage of food in some places, and the epidemic of soccer moms hunting their own food and storing it. (Well, that’s kinda sexy — I always liked Xena: Warrior Princess.)

Nevertheless, if you find your meat a little disease ridden or in short supply, you can always eat insects.

Cattle ranches just make so much sense to us Westerners. We’re used to seeing ground beef and wearing leather, so cows are an expendable market resource. On the other hand, an insect plantation that grows bugs for grub is hard to swallow, but a great product strategy for an emerging market that is looking for meat alternatives.

Farms like Next Millennium Farms are growing insects for humans to eat — mainly crickets and worms. About 10 to 15 million insects are breeding and feeding at their Campbellford facility at any given time. These farms are popping up all over the place because the U.N. released a report that the increasing growth rate of the human population will soon create severe food shortages.

More importantly, brands like KitchenAid are already making products to help people grow their bug-grub at home. KitchenAid collaborated with designer Mansour Ourasanah to create the Lepsis, a small, decorative unit that can rest on a kitchen counter. The unit addresses the question of how to produce large amounts of protein without devoting more land space to the cultivation of insects.

The answer? Grow the bugs in your kitchen. LOL! Eighty percent of the world's population eats insects.

We have to get with it, America! People are frantic about the profits being made off the legalization of marijuana. Think what Whole Foods profits will be like when they add the insect bar, when Fogo de Chão has grasshopper steaks, and when McDonald’s has worm burgers. It might sound disgusting now, but insect food brands may one day save the world.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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