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Branding torture through TV & Film.
By: Emory Brown
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Torture has become a hot topic as it relates to terrorism around the world. We’ve seen the beheading of people, gun shots to the head, kidnappings, and lists goes on. Yet, some people in the world think that America is the most barbaric nation in the world, especially when it comes to getting information for high security threats or terrorists. Yet, how does a country that so anti-torture gain such acceptance of from it citizens to hurt people, potentially innocent prisoners, in times of crisis?  A little America macho-branding.

 

Gaining acceptance for war has always been a big undertaking during any time in history. Yet, in the U.S. we see torture in movies and television shows all the time. Just think about the movie “Taken”. Someone takes your kid, straps them to a chair, and rigs an electrical switch to administer electric shock torture.
and when you got the information you need President Obama admitted to the fact that “We did some wrong after 911.”  Last week I was watching John Oliver and he went in on the the topic. Actually, he gave such insight according to poles 69% of Americans consider “Waterboarding” torture but 49% say it’s justifiable when you need to slap the snot out of someone to find out where the bomb is. 57% said it can help provide information to prevent aggressive attacks. So Samuel L. Jackson portrayal of a FBI agent who cuts a terrorist wife throat is justifiable when you have to find a bomb in a city. Which leads us to a greater explanation of the use of American screen story flair to justify torture. A judge in a court case stated that “Jack Bower from the show ‘24’ saved  American lives with torture all the time.” Yes this guy sits on a bench, has a law degree and armed security guard. He’s probably issued a few torture session itself.

Well if you’re a fan of the show the real question is…. Who didn’t  Jack Bower torture?


I dare to even say that the woman in “50 shades of Grey” was tortured too. Well that may be considered kink. Either way torture is branded in America all the time. The question is…. will you let it be branded in your conscious of acceptance? Or will you speak up for the fair treatment of prisoners through due process because just like in the movie “Unthinkable” sometimes innocent people get killed from branded states of consciousness.

   

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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