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Are Millennials Shunning Social Media?
By: Jessica Cherok
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For quite a while now, it was believed that millennials didn’t look at privacy online the same way older generations did. Millennials understood that in order to have certain features online – custom experiences, online socializing – that a level of personal privacy had to be given up.

However, this attitude seems to be changing. As more and more of today’s most popular apps are experiencing data breaches, and as more news about government spying on citizens are coming to light, younger people are becoming wary. While they may be comfortable with giving up some personal information there is a high expectation that the information will be protected appropriately. If the technology can’t responsibly safeguard user data, they risk losing users.

A new report shows that these users may not be lost only to that app, but to social media entirely. For those banking on social media as being an intrinsic part of the future, this is a surprising revelation. According to a survey conducted by USA Network, 55% of young social media users would never join social media if they had the change to do it over again, and a surprising 75% said they were “somewhat likely” to deactivate accounts.

This trend signals a distrust of so-called online privacy protections, and is in stark contrast to the sentiment from millennials had related to privacy just a few years ago.


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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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