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By: Shalice Sherald
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Ello is a social media app built on the promise of no advertisements. It was hyped last summer but failed to deliver. The site was initially invitation-only and that only fueled the demand. But users were very disappointed. The app only offered basic functions: create posts and follow other users. Ello didn’t give up though; they went back to the drawing board to try again. Not even a year later the company has re-launched the app for iPhone users. The app has a new look that is sleek and has a simple black and white theme. The new launch addresses the company’s initial flaws, how to get your friends list up?!

The app connects to your contact lists as many do. You can post content, comment on other posts, follow other users and meet new people. (Sounds familiar, right?) Although Ello doesn’t seem to be anything special, the lack of advertisers is a huge plus. When asked how he will reengage users, CEO Paul Budnitz said “When Ello is right for you, you’ll use it”, sourced from venturebeats.com. But will Ello catch on?

I joined Ello to see what it is about. It looks to be the combination of Pinterest, Instagram, and Facebook In black and white.  The app prides itself on being an ad-free place to connect, become inspired, and share what’s important. Although the lack of ads is appealing, the lack of color or creative designs isn’t. I understand they want the focus to be on the users but let's give the users something to look at. You can’t let the lack of ads be the only appeal. So we'll keep our eye on this and see what happens.

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About the Author
Shalice Sherald is an artist from Detroit, Michigan. She's a person with passion for life, love, and HAPPYness. Love. Dream. Create.
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