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Looking to Improve Your Business Strategy? Try 'How I Did It'
By: Emory Brown
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You know, for a school that started off as a divinity school and transformed into a major power in the world of business, Harvard University never ceases to amaze me. They even set the stage for one of the best moments in Black history: the movie The Great Debaters. Yet it gets better! Harvard Business Publishing is one of the most influential publishers in the business segment, and they’ve got a book dedicated to the business strategist in all of us called How I Did It.

If you want to be the best, you have to learn from the best. How I Did It is built around the Harvard Business Review’s most popular section — the How I Did It column — and the book is amazing. It features great stories, like the story of how Zappos improved its 24-hour customer service department by relocating to a city that never sleeps (Las Vegas) and hiring people right from their service industry who are specialists in giving customers a first-class experience. This strategy helped revitalized their customer service department while also energizing sales and improving their satisfaction rate.

Another great example is the case of the Hilton Hotel dynasty looking for a successor. The story is amazing because it’s a challenge to be a family-owned business and have kids who may feel they are entitled to take the reins of the company merely because their grandpa started it. Through the search, Mr. Hilton strategically put his sons to the test and only then appointed the right man for the job, despite personal feelings.

How I Did It is a great book for strategists who have to deal with big problems and big solutions. Because, as we all know, big brands have big problems — and our job is to solve them.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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