TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Apple Adds Reproductive Health In HealthKit Update
By: Jennifer Graber
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
When you are a woman, your life can revolve around one week a month. Nothing can strike fear in a woman’s heart more than the arrival or delay of her menstrual cycle. You could be hoping like crazy that it shows up if you are trying to avoid pregnancy. Or perhaps you are on the other end of the spectrum and are praying for your menstrual cycle to not make an appearance because that would mean you are pregnant. Beyond pregnancy, your cycle, or absence of your cycle, is a great indicator of other underlying health concerns.

Tracking that dreaded week is made easier through the use of an app. If you were an Apple user, and a woman, you would not have been able to use its HealthKit platform for your reproductive health. Women’s health and reproductive health were simply not a part of Apple’s platform. So you could use Apple’s Health app and an additional app. Who doesn’t love using a million apps to track one aspect of your life? Right, no one does. This is especially true when it concerns an app that claims to get a whole picture of your health. Seems silly to leave out something that important from a universal health app, doesn’t it?

But that was all B.U. — before update. Apple’s WWDC was recently held and a slew of updates came from the tech giant. In one update Apple revamped its HealthKit platform to include a “Reproductive Health” feature. The new feature will allow female users to track menstrual data including start date, end date, flow type, spotting, and more.

The latest Apple HealthKit platform update also includes other aspects of reproductive health. Female users can record aspects of their sex lives — an element extremely crucial to reproductive health. The latest update allows users to record the date and time of sexual activity, and whether or not protection was used.

Additionally, ladies can use the Apple Health app to make note of basal body temperature, cervical mucus, and ovulation test results. Each aspect has several sub-topics that can be tracked as well.

These new features are all extremely useful to have access to as a woman. A woman’s knowledge of her reproductive health equates to power. Understanding how your body works is a telling glimpse into its health and status. And Apple, in all its tech glory, has finally caught on to the importance of women’s reproductive health with its latest Health app update. Thank you, Apple!

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
Digital Pivot on

Advertise on Digital Pivot
Return to Top