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Netflix Becomes an Even More Powerful Tool
By: Darryl D. Lassiter
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New data now sheds light on just how powerful Netflix has become. Now they have leaped into the ratings game as a research firm measures viewers of Daredevil, House of Cards, and more.

A few companies have been turning to San Diego–based Luth Research, which has assembled a sizable panel of Netflix subscribers in the United States as a means of determining the most popular programs on the streaming service.

Just like Nielsen has done for decades, real data has revealed the numbers for many of Netflix’s most recently launched original series. Now we know some new shows already seem to be challenging House of Cards in popularity.

Daredevil, the first of multiple superhero dramas coming to Netflix as part of a deal with Marvel, premiered last month and is seeing a strong sampling with an estimated 10.7% of subscribers watching at least one episode in its first 11 days on the wildly popular streaming service.

When all three seasons of the show are taken into account, the program has been the most popular series on all of Netflix.

The research was drawn from a sample of 2,500 subscribers watching on their computers, tablets, or smartphones. According to Luth, it’s still not easy to conclude whether TV viewers watch different programming than those watching on other platforms, but the research has provided a glimpse into the future of Netflix. And that, my friends, has just frustrated many who are stuck in a time warp and are refusing to get with the times. 

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About the Author
Darryl D. Lassiter has been a professional writer for over 20 years — having covered Super Bowls, Olympics, World Series, Grammy & Emmy Awards for several newspapers, magazines, and the Internet.

He has also been a television and film writer, producer & director, having produced newscasts, short films, commercials, music videos, documentaries, and a feature film. Lassiter, while the radio program/music director, also a morning talk show for seven years. He is married with four children and lives in the Atlanta area.
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