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Is Facebook the New Home to Small Businesses?
By: Liam Crossey
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Yesterday, Facebook was expected to announce several new programs for small businesses who use the social media juggernaut.

There are an estimated 40 million small business pages that can be found on Facebook. This number is up from 30 million as of last June, but only 2 million of those small business pages advertise their business.

The Boost Your Business program for 2015 is all about “bringing small businesses together to share best practices and hear about the latest marketing strategies and tools.” These events range from half-day affairs to smaller “2 hour pop events.” As of right now, there are events scheduled for Boston, Minneapolis, Nashville, and San Diego.

Perhaps the most noteworthy addition will be one-on-one chat support for small business owners. However, this will only be made available for users in the United States, United Kingdom, and Ireland. Facebook expects this feature to be made available to more countries later this year.

Jonathan Czaja, Facebook’s director of small businesses of North America, stated that the company has “hundreds of reps worldwide providing both chat and email support.” Czaja said that the small business operations of Facebook intends to grow “dramatically in the coming years.”

Facebook has always felt the most accessible out of the major social media platforms. These new small business techniques seem to aim to replicate this accessibility, but for small business owners. It’s establishing itself as a welcome platform that seems intent on diversifying the platform and supporting their users to the fullest of their abilities.


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About the Author
Liam Crossey is impressed with how accessible and wide-reaching Facebook has become for small business owners. He hopes and believes Twitter is eventually looked at in the same light.
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