TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Working to Make Helicopter Flights the Norm: Gotham Air
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Traffic jams are the worst, especially when you’re stuck in a cab and the meter is running. You’re looking at your watch. You're looking at the meter. You think to yourself, “If I run five blocks, I can make it to my meeting on time.” Then you reconsider. “If I run five blocks, I might not smell too becoming.” So you sit it out in agony, Father Time kicking you in the head as each second passes.

This sounds traumatizing, but we have all known this truth. That’s why New York–based company Gotham Air is here to save you and your colleagues from the dread of NY traffic jams — and soon traffic jams across the country — with a nifty little vehicle called the helicopter.

Gotham Air is a premiere service helping businesspeople breeze through New York in minutes. Having a helicopter is normally associated with the rich and famous; the average working guy doesn’t walk out onto the street and hail a helicopter. But the average cab ride in NY is $50.00 plus tips, and Gotham Air is selling seats as low as $99.00 — without the hassle of trying to make sure your cabbie isn’t trying to play you for a fare. I’ve been to New York on several occasions. As the old saying goes, “See a sucker bump his head,” and NY cabbies will bump your pockets. The brand was given life by its CEO, who used to arrange helicopter charters for celebrities and rock stars in his younger days.

The Gotham Air brand is proving to be a contender in the space. They have broken many of the traditional practices of other helicopter services. For instance, you can book an individual seat and not an entire helicopter to get a ride wherever you want to go. The starting fare is $99.00, which isn’t bad when taking into consideration that some cab rides can get up to $80.00. Additional passengers in your crew pay $219 per person, which still isn’t bad, because a typical chauffeured ride costs between $100 and $150. On average, it costs $2,000 plus rent an entire chopper.

Look out, Ubers of the world. Gotham Air may be taking some of your cab fares in mass quantity soon, because cab rides are cool — but saving time and money is cooler. Time, after all, is money.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top