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Facebook Removing Page Likes
By: Jessica Cherok
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Facebook is updating the way that likes are counted. The social media giant is removing Page likes from voluntarily deactivated and memorialized accounts.

According to Facebook’s blog:
There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like counts:

Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.

Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

The post goes on to say, “Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.”

By removing the deactivated and memorialized likes, Facebook Pages will no longer suffer from inflated numbers and people who cannot add to the overall Facebook Insights. While there will be a loss in the number of likes overall, the remaining likes will be of actual value.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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