Apparently, everyone is getting into the news business. The messaging app Snapchat has just launched its Discover feature, which allows users to access content it has called “editions.”
Editions are content — either a photo, video, or text — from 11 media companies. The content is made available on Snapchat for 24-hour periods before it's refreshed with new material. The media companies include National Geographic, The Food Network, ESPN, People, and others.
Discover is set up the same way as you would see in other news media apps, allowing users to see snippets of information at a glance.
Many apps, such as Facebook and Twitter, are looking to include news and media content in their feeds as a way to engage users as well as increase advertising to a highly desirable demographic. The majority of Snapchat users are teens and young adults.
According to Snapchat’s announcement post:
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique — a wonderful daily surprise!”