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Pplkpr App Tracks Your True Feelings Towards Others
By: Jennifer Graber
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Human connections and relationships are complex. Emotions can run the gamut from happy to sad to lust to anger to confusion — all in one day and all towards one individual. Take that immense complexity and multiply it by the number of relationships in your life. What you end up with is a relational roller coaster. And who can be bothered with tracking those sorts of things? Well, now you do not have to.
Pplkpr is an app that “tracks, analyzes, and auto-manages your relationships.” Pplkpr is both an art project and app. The creators, Lauren McCarthy and Kyle McDonald, designed Pplkpr to be provocative. McCarthy and McDonald want the app to cause you to “think deeply” about your life and where society is headed.
The app utilizes smartwatches, Bluetooth, and similar devices to track and monitor your heart rate and “subtle changes in emotional state.” The physical and emotional responses to social situations help Pplkpr to identify and classify your relationships with various people.
The data logged by Pplkpr alerts the app when you are hanging around certain people or are experiencing emotional/physical changes. The app “prompts you to report” particular details and data. Pplkpr gathers the data and begins to analyze it. The results of the analysis, theoretically, continue to improve with the increased amount of data input into the app.
Analysis of the collected data essentially ranks your relationships. The app tracks how you feel, who excites you, who bores you, who is toxic, who calms you, and so forth. Pplkpr then makes recommendations on who to hang out with more, and even who to cut out of your life. The app can even create and send text messages, invite others to hang out, and control your social media by deleting toxic friends. Which begs the question — why do you not rid yourself of toxic relationships on your own? Why do you need an excuse to do so? I suppose as humans we need that validation that we are making the right choice. And we need to know that we are, in fact, making the right choice with our relationships.
Pplkpr can be used without a device that monitors your heart rate. You can simply input data on your own instead of being prompted. However, I feel that the data would not be as accurate and has the potential to be skewed if it's human controlled.
If you think Pplkpr seems a bit like Big Brother is watching or that it is outrageous, well, the creators agree. Ultimately, the creators say it is all about data tracking and how you personally feel about it. McCarthy and McDonald wanted the app to get people talking and thinking, and critics are certainly doing so. Some critics say Pplkpr could cause “unnatural fixations” or could “oversimplify complex ideas," while other critics say Pplkpr invokes memories of the movie Her.
I can say this — there truly is an app for everything. The idea behind Pplkpr is intriguing, but I doubt that I will be downloading it any time soon. It has the feel of a social experiment on a digital scale. What about you? Will you be downloading this relationship management app?

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About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
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