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Twitter Launches New Features
By: Jennifer Graber
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Twitter’s first year as a publicly traded company was somewhat of a roller coaster ride. This, understandably, caused some concern amongst investors. The company’s unsteady year spurred it into action. The social media site developed and released new features as a way to soothe the business minds of the investors. Or, perhaps it was done to appease the fickle nature of the social media world and to keep up with the Joneses — at least that is likely to be image presented to the public.
 
The two features that Twitter rolled out this week were group messaging and a “new mobile video experience.” Direct, or private, messaging has been available on Twitter for a while now. However, the messaging was available only on a one-to-one basis. You could not communicate with a multitude of people in a singular message. But that is now a thing of the past.
 
One of Twitter’s latest features allows users to direct message other users in a group environment. Up to 20 people can be part of the conversation. Users do not have to follow one another to be in the same private group message. Twitter boasts that the group feature is an easy one to navigate with only a simple “few taps” necessary to create.
 
The other new feature that Twitter released is a developed video experience. Twitter users will be able to “capture, edit and share videos right from the Twitter app.” iPhone users will also be able to upload video clips from their phone storage, but Android users cannot yet do that. The videos can be up to 30 seconds in length, which is longer than Instagram’s video feature.
 
Twitter touts its latest updates as a way in which users can further explore “conversation starters.” It is the hope, and goal, of the social media company that users’ Twitter feeds will drive conversations. Twitter wants users to pick up on topics, and delve into them further either in a private forum or through video.
 
It may have been the need to evolve and investor needs that brought about the Twitter features. However, it seems as if a great deal of social media development is about following what the other does. Yes, there is some variety between the platforms. But it really is a case of the same but different. Do you believe that Twitter’s latest features will distinguish the platform enough? Will they give it an edge? Or is it the same thing repackaged in a different gift box?


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About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
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