TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
eHarmony Has The Love Potion
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
It’s official: Cupid has competition. It’s not the cute little Valentine’s Day bears or bunnies from Hallmark; it’s a social tech behemoth named eHarmony. Cupid misses his mark sometimes, and we all know it — but E-Harmony has a love potion that is locking lovers in love for life.

600,000 marriages in six years is quite a feat for an online dating service that’s developed an algorithm to determine if potential lovers are a perfect match. I know that when I first heard about it, I thought, “OK, you sign up to get an account, you place in your interests, and presto. Perfect cutie with a big booty.” That was my interpretation, at least. Something has to be in the love-sauce, because they only have a six percent divorce rate. So if you’re single and trying to do it on your own without a little coaching, your return on date investments may be very low. One out of seven Americans have subscribed to the service at one time or another.

Currently, eHarmony is in the midst of retooling their services. They are getting in the mobile arena, building apps, and contemporizing their website for the next generation on the lookout for love. Celebrating its 15th birthday in 2015, eHarmony will soon be a brand that has its name carved into a tech tree with a note that reads, “Love lasts longer online.”

Now that’s a case study for love, harmony, profits, and return on consumer investment.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top