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Apple Selling Unlocked iPhone 6 and iPhone 6 Plus
By: Jennifer Graber
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Commitments can be daunting. There you are, locked in to whatever selection you have made. Sometimes that choice was made out of necessity due to a lack of viable options. You want to fly free but, alas, you are trapped; caged like a bird. Is that how you feel about your iPhone 6 or iPhone 6 Plus? Do you want to switch carriers whenever the mood strikes you? You can now fulfill that technological wanderlust urge. Apple will begin selling an unlocked version of the iPhone 6 and 6 Plus.
Apple will begin selling an unlocked model of the iPhone 6 and 6 Plus without a SIM card online. The iPhone 6 models were previously available in unlocked mode; however, they were shipped with a SIM card from T-Mobile. Thus, customers were still technically locked into a particular mobile carrier. But with the newly released unlocked iPhones, customers are able to use AT&T, T-Mobile, Sprint, or Verizon.
Additionally, iPhone users’ experiences with international travel will come easier. Unlocked, SIM-free iPhones will give customers the ability to link to local networks when traveling abroad. This could mean lower costs for international cellular service, because your phone will be linked to a local network rather than one from the United States.
Of course, there are a few hang-ups in the whole unlocked iPhone thing. The unlocked iPhone 6 and 6 Plus will feature larger price tags. The prices will start at $749 and continue upward significantly with the 6 Plus costing more, naturally. Also, customers will be required to get the SIM card from whatever carrier they select, likely resulting in additional fees and costs.
An unlocked iPhone gives customers the ability to not be tied down to a contract with a specific carrier. No two-year commitments. No being locked in to service you have objections to. This is all about opening up consumer freedom. Plus, you can switch phones whenever you are ready. There are no worries about upgrade dates or fees.
The downside to the unlocked phone is the massive upfront cost. There may be some people who have no qualms paying the large fee all at once, but I’ll be keeping my carrier-specific, lower cost iPhone, thank-you-very-much. And it also seems like a hefty effort to keep switching carriers when the mood strikes.
Is it worth it? The effort? The cost? Would you be willing to pay higher upfront costs for more freedom down the road? Will this become the norm in the United States (like it is in the rest of the world)? Or will a majority of us stick to our locked iPhones, tied to a specific carrier?

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About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
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