TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Craftsmanship That Counts Your Minutes: IWC's Portofino Watches
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Timepieces have been a part of culture for a very long time, from classic pocketwatches to stopwatches and everything in between. Yet there is something about Swiss watchmaking that has commanded the attention of people around the world. IWC Schaffhausen is commanding great profits through timeless craftsmanship.

IWC Schaffhausen has been making watches since 1868, so you know they know what they are doing. IWC is an international luxury company that has 120 eminently qualified watchmakers. Can we say “experts”? They also have outlets around the world in major cities such as New York, Dubai, Hong Kong, Paris, Moscow — the list goes on. With several families of watches for customers to choose from, the possibilities are endless. However, their Portofino family of watches is exquisite. From the Portofino hand-wound watches that run for eight days before they stop to the Portofino Moonphase watch that keeps up with the phases of the moon and is laced with diamonds that sparkle like stars in the sky, the IWC Schaffhausen brand is amazing.

Their years of dedication to developing superior timepieces led them on a quest that took 10 years of intense research to complete: the creation of their signature timepiece, the Portuguese Sidérale Scafusia, which has a price tag of $750,000 per watch. It’s beautiful! It takes a year to make, but once you have one, you’ll never stop checking the time. A watch made for a die-hard collector, yet it’s not the price of the watches nor the diamonds that make IWC Schaffhausen a world-renowned brand. It’s the passion for watchmaking that drives sales and makes it a brand to watch.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top