TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Remodeling To Rev Up Profits: Denny’s
By: Emory Brown
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Bacon and eggs are classic sellers in the breakfast market. When you eat bacon and eggs at home with a sink full of dishes while wearing your boxer shorts, it’s all good. However, breakfast (and every other meal) has to be a custom experience when you go to a restaurant, from the server attending to your needs to the menu you pick your eggs and bacon from. From diners to national chains, you have to have some mealtime swag to keep them coming back. Denny’s is taking its dining experience to the next level. 

According to FoodBusinessNews, “Denny’s Corp. is on track to achieve its highest yearly same-store sales growth for company-owned restaurants in a decade.” Why? Its restaurant design. Denny’s in-store experience has been stuck in the 1960s and 1970s for a while, which has led to some fierce competition in the market as local restaurateurs are taking the dining experience to new heights — while maintaining prices people can afford. Denny’s realized it was time to get back on track and launched what they’re calling the “Heritage Reimage Program,” which is focused on contemporizing their stores to 21st-century standards.

Away with the curtains and in with the blinds. Sleek tables. Redesigned menus. New uniforms and presto —success. Some new restaurants are even upping the ante on what you can have with your bacon and eggs. NYC Denny's are offering Dom Perignon with grits. Awesomesauce! Plus, they have rolled out special holiday menus to give customers a few new treats for the season.

Denny’s has completed 35 remodels during the last quarter for a total of 129 this year to date. This redesign investment has yielded great profits for the company. The designs are doing so well that Denny’s will be investing in campus stores in partnership with major universities across the country.

Denny’s has revitalized its brand and will continue to be an icon in American dining history. All it took was a little remodeling.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
Digital Pivot on

Advertise on Digital Pivot
Return to Top