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The Instagram Purge Deletes Millions
By: Jessica Cherok
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Instagram is cleaning house and deleting millions of pictures in what has been dubbed the “Instagram Purge.” The photo-sharing site is trying to rid itself of spam accounts, but some accounts lost thousands of followers, leaving many to wonder if the deleted accounts were legit.

Needless to say, the owners of some of the legitimate accounts are upset, and rightly so. One user lost 99% of his followers, and then his account was deleted. Even some well-known users were affected, including Akon and Justin Bieber.

Though the deletions took many users by surprise, Instagram had made the impending deletions known. In a blog post last month, the company’s CEO informed users that they would be deleting “spammy accounts.” The accounts in question were suspected of being either spam or fake accounts bought for followership.

For an interesting infographic on the deleted accounts, check out Zach Allia’s post. It only details the impact on Instagram’s top 100 accounts, but even that is a staggering amount of deletions.

Of the deletions, Instagram’s CEO said, “"As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count."

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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