TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Dislike Button Coming to Facebook?
By: Jessica Cherok
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
It’s been something Facebook users have talked about for years: the dislike button. Yet, despite the obvious multitude of uses for it, the social media giant has seemed resistant to bring the dislike button to our feeds. That is, until now.

According to the man himself, Facebook CEO Mark Zuckerberg, the company is considering implementing a dislike button. In a Q&A last week, he told the crowd “we’re thinking about it.” However, the button wouldn’t be named “dislike,” apparently.

Zuckerberg stated that the button would express something other than like, but not specifically dislike. The company wants to maintain the ease in which users express liking, the simple one-click action, but without the negative sentiment that comes along with the word dislike.

Confusing? A little.

Essentially, Facebook wants to give you a way to say that you don’t like something without going so far as giving you the power of inflicting actual negativity, similar to how grown-ups warn children against using strong words like “hate.” It seems slightly condescending, but the world can always do with less negativity.

No official date has been set and no timeline has been determined for the creation of the “less-than-like” button, but we should expect it soon after Facebook determines how to say something mean in a nice way.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
Digital Pivot on

Advertise on Digital Pivot
Return to Top