| Facebook May Save You From Embarrassing Photos |
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By: Jessica Cherok |
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 Worried about unflattering photos of yourself being posted on Facebook? Or that your friends will tag you in a photo doing something you’d rather not have everyone see? Now the same company that brought that fear into your life is working on a way to alleviate it.
The new software uses the same facial recognition to determine whether or not you’re intoxicated. The technology isn’t specifically for drunken photos, but it could be used to prevent photos from being posted without your permission.
Facial recognition and artificial intelligence are part of Facebook’s push to provide relevant content to its users. The site already looks at the language used in posts to determine what kind of content should be shown in individuals’ news feeds.
In other words, if you’re happy, your Facebook feed will be filled with positive stories. If you’re feeling down in the dumps, Facebook will highlight other sullen stories for you. Facebook recently drew a lot of criticism for performing so-called "social experiments" on its users without first obtaining their consent. The social media giant claimed that it did have permission because of the language used in their Terms of Service.
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Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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