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Branding Christmas Beauty: Christmas Decor
By: Emory Brown
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Everyone can remember the joy of pulling those old boxes out of the garage to begin the Christmas “beautification process,” also known as decorating. Trees, lights, the very special ornaments you made for your mom in third grade; all these items work together to create the perfect Christmas display.

But what do you do when you don’t have the time to create your own holiday showcase? You can call Christmas Decor, and they’ll put your neighbor’s 16-reindeer Santa sled to shame.

Christmas Decor is a force to be reckoned with in the world of holiday decorations. They have over 20 years of experience lighting the blocks of America with Christmas cheer. Their work is phenomenal and innovative. They are probably also behind many of decorations you’ve seen adorning many malls during the holidays. With a 47% share of the residential market and a 26% share of the commercial market (and growing), Christmas Decor is doing some serious stocking stuffing, with annual revenues of $45–50 million.

With installations that start around $1,500 for most residential homes, Christmas Decor has created brand loyalty based around the beauty of decorating. This season they are offering their residential customers remote-controlled lighting options. Sweet! Just imagine backing out of your driveway and, with the press of a button, lights on…lights off. Chilling out at home; with the press of a button, lights on…lights off. Santa’s a cool dude, but remote-control lights are cooler. He should call them for an installation at the North Pole. Aside from their obvious brilliance in decorating, Christmas Decor is also working on lights that can change colors to meet the need for various colored lights.

If you’re looking to beautify your Christmas without the hassle of trying to untangle miles of Christmas lights, call Christmas Decor to get your Christmas right.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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