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Facebook Updates Search Feature
By: Jennifer Graber
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Facebook posts can sometimes disappear into the digital abyss, never to be seen again. It is usually those lost posts that contain pictures or information you need or answers to questions. Perhaps those posts even contain a trip down memory lane for a moment of nostalgia. Whatever the case may be with those Facebook posts, the hunt for them often ends much like a pirate’s treasure hunt. You are left empty-handed and irritated.
 
However, Facebook’s latest update might make your search for older content more fruitful. The social media behemoth announced that it would be making changes to its search feature. These changes, in theory, should make finding older posts and content much easier. Facebook has added a "quick search" to its current Graph Search function.
 
Facebook users will still use basic phrases to search and find content — like friends in a specific state or friends from an old school. But when users select more detailed information, like another user’s name, they will be able to see old content tied to that specific person. This includes posts, photos, videos, and more that were shared with you at one point in time.
 
The update to Facebook’s search feature was designed primarily for its mobile users. Mobile users provided the company with feedback regarding searching and usability on a cell phone or tablet. They wanted better options that just made sense. And when mobile users make up over 80% of the site’s daily users, well, Facebook better listen. It is nice to see that the social giant actually listened; not something one would expect.
 
There is great potential in Facebook’s latest update. But one thing that I am curious about is if you can manipulate it to work for your own posts. Yes, you could scroll down your Facebook wall for the next two hours, if you wish. But there are times that you just cannot find the post you are looking for — even though it is supposed to be there. What would be even better is if you could use this search feature on your own content. But it is a step in the right direction — a company listening to its constituents.


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About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
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