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It Pays to be Grumpy
By: Jennifer Graber
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Employment is not always the easiest adventure to navigate. It is rather difficult to find an available job for which you are precisely qualified. If you do find a position, then typically there are a million others waiting to apply who are just like you. Job hunting is like being a corporate Goldie Locks, but there is always employment via the Internet. The Internet is a wondrous thing because you can literally get compensated for being a meme and Internet sensation.
 
Welcome to the life of Tardar Sauce; better known as Grumpy Cat. Grumpy Cat was introduced to the Internet in 2012, and was a hit that was instantly in high demand. In fact, Grumpy Cat’s owner was able to quit her job as a waitress “within days of her first appearance on social media.”
 
The precocious kitty has over half of a million followers on Instagram, and a quarter of a million followers on Twitter. A cat has more followers than some major brands. Let that sink in. While you are meditating on that, you should also try and grasp the fact that Grumpy Cat has an “Internet cat” agent. But wait, there’s more.
 
The cat with the frown also has her own product lines, will be in a feature film, and has been in prominent publications. If the fact that a cat can find more jobs than you, and quicker, too, just wait. This seemingly malcontent feline also makes considerably more money than you. A recent report has revealed that Grumpy Cat has earned an alleged $100 million dollars over the past two years. Yes, an Internet cat is a multi-millionaire. Apparently, it pays to go viral online.
 
Grumpy Cat’s owner, however, has come out in opposition of the report’s alleged earnings. Her owner says that the $100 million is “completely inaccurate,” but, of course, declined any further comment. She is debating when, and if, she will sit down for an in-depth interview to set the record straight. Either way, a cat makes more than you.
 
What does this say about the Internet? Does the release of this figure mean we will be seeing an influx of pets and others trying to get rich quick on the Internet? And is there a magical formula to what makes a viral Internet star?


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About the Author
Jennifer Graber is a Business Development Manager and marketing enthusiast. Her specific interests include branding, consumer behavior, development, integrated marketing communications, and new & social media.
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