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Violence, Sex, Mayhem, and $1B in 30 Days: Grand Theft Auto
By: Emory Brown
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Now, I’m all about sales, because I am a salesman. I do believe a good product sells itself, but $1 billion in 30 days? That’s $1,000 million dollars. That’s crazy. Well, they say America loves sex, drugs, and rock n’ roll. I think new American gamers love violence, sex, and mayhem.
Grand Theft Auto has been a staple in every gamer’s life since forever. Well, not forever, but since its introduction in 1998 on PlayStation. I had a copy, and you know it. My brother and I lived to steal cars, blow up stuff, and play super thug on the streets of this enormous city.
The game was a hit back in ’98, and that’s when the graphics were nowhere near where they are today. From the first game to GTA 5, which is kicking ass and taking names as usual, the franchise has come to be one of the world’s most beloved video games. The brand in itself is a modern-day Fight Club; gamers transform from their day jobs as bank tellers, car salesmen, etc. into ferocious killing machines, and after game time is done, they go back to work the next day.
Yet the beauty of the brand is not in the violence. It’s in GTA’s ability to connect with gamers to create brand experiences that become a part of the fabric of gaming culture. This is what makes the brand awesome! This is why GTA is in its fifth generation, with GTA 6 on its way, and gamers are licking their thumbs with excitement.
This is what great brands are all about: creating great products that create great consumer experiences. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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