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iPhone 6: The Golden Apple
By: Emory Brown
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I know Steve Jobs is sitting in heaven thinking, “Man, we did something marvelous.” The Apple iPhone 6 made history in one weekend with 10 million phones sold. How do you sell 10 million phones in a weekend? Matter of fact, where do you store 10 million phones? Well, Tim Cook and the Apple gurus have figured out how to strike gold time after time.

Knowing what we all know about Apple, it is no surprise that we have seen a computer company become a dominant force in the mobile industry. The iPhone 6 is another installment in day-to-day lives of Apple enthusiasts.
There are two versions of the phone available for purchase. The iPhone 6 and iPhone 6 Plus made history in Apple’s world as they were unveiled to give consumers a new view on the app-decorated 4.7-inch and 5.5-inch retina displays. Apple also produced a second-generation A8 chip. This phone also includes advanced iSight and FaceTime cameras for conversing with your main squeeze. Plus, ultrafast wireless technologies and Apple Pay make getting a cheeseburger at local diner a snap, because making payments is as easy as opening an app. Furthermore, the iPhones include iOS 8, the biggest release since the App Store, featuring predictive typing and Family Sharing.
Yet, with all of these great things going on with the iPhone 6, the phone is getting some flack because the bigger screen displays are easy to bend. People have bent their new baby iPhones accidentally and are showcasing the effect online via video, which sent Apple’s stock plummeting the other day.
But true to Apple comeback culture, a Bloomberg West story helped ease the pain by showcasing the beauty of the inner workings of the phone and reminding consumers that you can always visit an Apple repair store and have your pain alleviated in a few minutes. Crisis management on the fly. You gotta love it. It’s what makes Apple golden.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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