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Snapchat Has Some New Competition
By: Isaiah Reed
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Instagram is refusing to let Snapchat have all the fun.

After launching its direct message feature seven months ago, Instagram has created an entirely new app titled "Bolt" that allows users to send auto-deleting photos to their friends.

Bolt (iOS, Android) has already launched in New Zealand, Singapore, and South Africa, with more locations being added soon. Users will have to input their phone number, and the app syncs with their contacts to allow sharing with friends. A Facebook or Instagram account is not needed.

Facebook (who owns Instagram) has already attempted a Snapchat-esque app called Slingshot, which is currently available on iOS and Android as well. It’s sitting at a three-star rating in the iTunes Store as of today and it is yet to be determined if the app will have any success.

Bolt is attempting to differentiate itself by simplifying the sending process. Pressing on the screen takes a photo or video and as soon as your finger is lifted the image is sent. And instead of the Snapchat five "Best Friends" feature, Bolt allows for 20 favorites to be assigned for sending photos quickly.

As of now, Snapchat is dominating the ephemeral messaging market and Instagram (technically Facebook) is coming with its attempt to take some market share. It’s going to be a tall order to slay the giant.


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About the Author
Isaiah has a bachelors degree in Public Relations and has to try every new social networking app at least once. An avid gamer who loves to write he has written freelance for various video game and technology websites. Feel free to follow him on twitter @isaiahreed. isaiah.reed@icloud.com
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