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Professional Bull Riding: A Brand To Be Reckoned With
By: Emory Brown
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Cowboys are as American as apple pie. Some of our culture’s most iconic images are based around cowboys. The Marlboro Man. Clint Eastwood, pre-political rants. Woody from Toy Story. However, the most popular cowboy image in America today is re-emerging from the traditions of the rodeo: the Bull Rider, which is slowly but surely turning into a national and international pastime. 

Yes, it’s 2014, and those of us not from the country may not get the concept of bull riding. If you’re in need of some good ol’ country boy cultural immersion from the safety of your homes, check out CMT. But for those of you old enough to remember and venture out on the wild side at places that feature mechanical bulls, you know it is something to see. 
The rodeo is back in town, and the Ringling Brothers better watch out, because these cowboys are playing for high stakes. The Professional Bull Riders Association is representing bull riders in a new light. These cowboys are getting big checks and big sponsors that are backing their events.
Brands like Ford couldn’t miss out on this opportunity; they are “built tough.” Jack Daniels, Tyson, Wrangler, and Dickies are behind the sport 100%, and fans are loving it. It’s crazy. Dickies has branded their team of Dickies Bullfighters to give much-needed respect to the guys who keep those 1,500-pound bulls at bay while the riders escape as they exit the backs of these angry animals. Ford owns the bulls, and everybody else is adorning cowboys with logos on their gear. Kind of reminds you of NASCAR for cowboys, as I think about it.

CBS is even covering the action, and with the sport gaining so much momentum, it’s capturing the attention of people around the world. The Professional Bull Riders tours are going worldwide as guys from everywhere compete. This year, they are hosting the PBR Worldwide Finals in Vegas. V.I.P. tickets are $254 and fans are buying them up.
I used to love to go to the rodeo as a kid when it came to town. But now the rodeo isn’t just a small-town show; it’s becoming a worldwide phenomenon. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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