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How Social Media Won the World Cup
By: Isaiah Reed
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The month-long soccer extravaganza that is the World Cup came to a close this past Sunday and has set new social media event records in the process.

Over 672 million tweets were sent that related to the World Cup, which is the highest number ever for an event on Twitter. Yes, the World Cup does take place over a 32-day span, but this number is still pretty daunting regardless. That's 21 million tweets a day...

And then there's Facebook. Over three BILLION interactions occurred on the social network that were related to the World Cup. It is the most-discussed sporting event in Facebook's history.

"We knew the World Cup was going to be big, but this level of engagement is remarkable," Nick Grudin, Facebook's director of global media partnerships, told Reuters. "It was the highest level of conversation around a single event that we have ever measured."

Sometimes just having the world involved is enough marketing to receive a lot of engagement. Not to mention the final between Germany and Argentina, which was the most-watched soccer match in U.S. history.

With both Twitter and Facebook breaking records, it continues to show how embedded these networks have become in our lives and ways of communication. Neither of these platforms are going away any time soon and helped make this past World Cup one of the most-watched ever.

I'm sure they can't wait until World Cup 2018.

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About the Author
Isaiah has a bachelors degree in Public Relations and has to try every new social networking app at least once. An avid gamer who loves to write he has written freelance for various video game and technology websites. Feel free to follow him on twitter @isaiahreed. isaiah.reed@icloud.com
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