| Google Glass is Reinventing the Surgeon |
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By: Emory Brown |
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 Expertise in the medical field is a very sought-after skill, and surgeons are the heroes of the operating rooms who save and change lives for the better every day. Over the decades, medicine continues to improve, and its enhancements and innovations are remarkable compared to those of yesteryear.
With each year, we come closer and closer to ridding the world of awful diseases and painful recoveries. In the 21st century, Google is lending a hand to the continual innovation in medical science by giving surgeons access to information and collaborative partnerships with other surgeons by using Google Glass.
When I first saw Google Glass, I thought it was the coolest thing around. But sometimes brilliance has a way of disguising its talent until it is called upon. Google Glass is proving to be an invaluable partner in the arena of medicine.
Doctors worldwide are utilizing the technology to gain instant access to information that is needed during the operation, such as mobile access to patient images and information; OneDx, a software platform, allows physicians to access medical reports, inpatient locations, and exam information on Glass. Docs can download studies, reports, and exams on the go. Surgeons are also collaborating with other surgeons offsite to assist in operations, as Google Glass has the ability to allow non-operating surgeons to provide guidance via a specialized tablet that showcases his her movements via Glass.
Google Glass can also receive EHRs on the go; Augmedix is building clinical applications for Glass to allow doctors to retrieve and input information into a patient's medical record, Bionicly reports.
Not only is Google Glass in the operating room, it is also in the classroom. Christopher Keading, M.D., at the Ohio State's Wexner Medical Center, was one of the first to live stream an operation when he performed knee surgery on a 47-year-old woman, Bionicly reports. Clinicians are using Glass to teach medical classes to students in various parts of the world.
Google Glass is becoming so popular in the field of healthcare that Google is giving free pairs away to practitioners around the world. With each pair that Google gives away, they are opening doors to new innovations in healthcare. Around the Google campus they have a phrase, “Moon Shoots,” which refers to big ideas. Google can definitely say they shot for the moon and landed in the stars with this one.
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Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.
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