Facebook is going to stop sharing your business quite as much. The social media giant announced this week that it was going to stop putting as many automatic updates into our News Feeds.
This is really great news for those who are tired of seeing what tools were bought on FarmVille or the constant playlist some of our friends are listening to. These automatic updates, or "Implicit Stories" according to Facebook, come from third-party apps. These apps have permission to post on users' timelines, therefore providing updates of their app activities. In Facebook's latest blog post, the company says:
"We've found that stories people choose to explicitly share from third-party apps are typically more interesting and get more engagement in the News Feed than stories shared from third-party apps without explicit action."
In other words, no one really cares what photos you liked on Instagram, so why keep automatically updating to the News Feed? Facebook also noted that people were surprised and confused by the implicit stories, because many had no idea their activities were being shared. Third-party apps have, in the past, been notorious for information gathered and shared from their users, as well as convoluted privacy practices. While third-party apps' privacy policies are not those of Facebook, the company has taken a lot of criticism for not providing better oversight.
However, if you are one of those people who liked their Spotify stream to be blasted on Facebook, you will have to work a little harder to share with your friends. Instead of being automatic, you'll have to explicitly share each song. Shouldn't be too hard for the diehard music lovers.