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Mashable's Tweet Spoiled 'Game of Thrones'
By: Jessica Cherok
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Sunday night, a mere two minutes after the new episode of Game of Thrones aired, Mashable tweeted a spoiler. And then the Internet exploded. Well, almost.

Certainly Mashable isn’t the first to drop a spoiler, and they likely won’t be the last. But for many, it was the fact that they should have known better. After all, this is a company that touts itself as being “a leading source for news, information, and resources for the Connected Generation.” Perhaps Mashable was taking that “leading source" part a little too seriously.

But their mistake (which has since been deleted) brings up an important question — how long should you wait before posting about television shows?

Live tweeting/updates during a show’s airing are a big deal for audience engagement. This interaction is largely perpetrated by the show or channel, whose entire purpose is to promote the show. If you don’t want to risk seeing anything you don’t want to, most people try to avoid these particular feeds.
 
Mashable messed up in three ways. First, they aren’t a show or television channel. People didn’t know they needed to avoid their tweets. Secondly, they posted the spoiler without any warning. There was no indication of a spoiler alert.

And finally, they did it exactly two minutes after the show ended. While there’s no hard-and-fast rule about how long you should wait, it’s pretty fair to say the time period is more like 24 hours rather than two minutes.

After droves of people unfollowed their Twitter account, Mashable is definitely paying the price for their mistake.


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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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