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Just What the Doc Ordered
By: Emory Brown
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Whole Foods has to be one of my favorite grocery chains. Healthy everything. Everywhere you walk in the store…healthy. And they have a knack for finding these excellent vendors who create awesome products. And when you can truly make popcorn — you know, the salt-filled, butter-covered lover we all date at movies and stadiums — a healthy life-partner, you have a winner. And of course you know some medical genius had to be behind it. Give it up, popcorn lovers, for "Doc Popcorn."

Doc  Popcorn is taking over America one store at time. The brainchild of a New York couple who started blending and popping naturally flavored deliciousness in their apartment is becoming a staple in America’s living rooms during movie night.
The original goal of the company was to create a healthier snack alternative. Doc Popcorn has several delicious flavors: Sweet Butter, Klassic Kettle, Cheesy Cheddar, Better Butter, Triple White Cheddar, Salt N’ Pepper, Caramel Kettle, Sinfully Cinnamon and Hoppin’ Jalapeno. When you see it in the retail stores it’s like an ice-cream shop display for popcorn. At most places, you only get Regular, Cheese, Caramel, and, you know, the Classic Mix. Doc Popcorn is like popcorn heaven, where one can indulge in popcorn-greed with all the health benefits. Can we say ,“Goldmine!” Plus, it’s freshly popped! Good call, Doc!

Currently, Doc Popcorn “PopShops” are becoming a franchiser’s dream. With 86 locations across America they are doing pretty well. If you don’t want an entire PopShop, you can get a PopKisok.  A brilliant way to get that “butter,” a.k.a. those profits.
For an investment of $100,000 to $150,000, one can enter the business in a snap. The popcorn industry is currently a $1.7B dollar industry and Doc Popcorn is getting a piece of the pie. They affectionately call their franchisers Popprietors. Furthermore, Doc Popcorn is a made-in-America and grown-in-America product. From fresh jalapenos to fresh corn grown in Kansas and other states, they are not only building an popcorn empire; they are also supporting local farmers and other industries, which is always key to job creation in America.
And that’s what I call giving our economy just what the “Doc” ordered.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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