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Forget McDonald’s Iced Coffee: Drink Grady's Cold Brew
By: Emory Brown
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The world of start-ups is amazing. Anyone can become a success if they have a great idea, then put their dream to the grind and actually sell big with their customers.
Only lucky guy by the name of Grady one day started making “iced coffee” at work for his pals. As they palled around, his iced coffee soon became a hit with new customers emerging from various companies throughout his office building. Soon, Grady was selling his delicious New Orleans–style chilled morning joe at the elevators while his colleagues entered the building in the morning. Now, Grady has a Northeast-based company called Grady’s Cold Brew.

This is one the many stories that make dreamers into believers and branders happy to see America’s next generation of clients emerge. I am an advocate for the destruction of all things coffee. I can’t stand the stuff, but I have to say that I truly like what this brand is doing.
Grady’s Cold Brew can be taken cold or warmed into the steamy cream dream that drives consumers to the state of addiction we call coffee drinkers. You can mix it with water. You can mix it with milk. You can mix it with dinner or breakfast, too.
The New Orleans–style coffee concentrate is a multifaceted drink. The package design is sleek and contemporary as well. Born in Brooklyn, New York, this brand is becoming a hit among tastemakers in the worlds of business and fashion. 

Sold in 200 stores, including major grocery outlets like Whole Foods, FreshDirect, and Fairway, Grady’s Cold Brew is taking on the shelf war and winning big. Plus, for the after-work drinker, the brand has a list of creative ways to make Grady’s Cold Brew a part of your mixology routine for evening sips and night caps. You can mix this ice coffee with stout, vodka, tequila, or bourbon, and they have a recipe to justify every alcoholic drink I've just listed.
This is super cool, even if you’re not a person who likes to mix light with dark—or should I say, brown with light or dark. They have simple and sweet recipes. As this brand continues to make a name for itself and with kudos from America’s finest tastemakers, I am sure Grady may come home with you, too, someday soon. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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