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Facebook and Google Dominate Mobile Ads
By: Jessica Cherok
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It shouldn’t come as a surprise to anyone that Google and Facebook are the biggest players in the mobile ad market. After all, the two companies are the biggest players on the Internet.

According to a report released by eMarketer, Facebook has more than tripled its share in the mobile ad market over the last year. Google, who experienced a decline in 2013, still comes in at an impressive 49%. The two companies dominate the U.S. mobile ad market with nearly 69%.

The amount of money is staggering. In 2013, mobile ads were worth almost $18 billion, and according to eMarketer, it’s set to grow around 75% in 2014.

Facebook’s success stems from their ability to move into advertising on mobile. One of the social media giant’s biggest problems in 2011 was that it had no way of generating ad sales on mobile, which was where users were most often accessing content. As users continued to shift, Facebook shifted as well, creating a huge profile for the company.

The mobile market is one of the most — if not the most — coveted markets right now. The majority of users access content on mobile devices rather than traditional desktop applications. Companies who can, like Facebook, successfully advertise on mobile will see positive returns.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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