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Go Ahead, Tweet Your Prediction
By: Elaine Reed
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Last week Mashable reported that Twitter growth has hit a steady decline. This report started all kinds of speculation about the death of Twitter, much the same way that at least once a year someone predicts that email is dead. And then the Oscars happened.

During the pre-show all of the people working the red carpet mentioned their Twitter handle or hashtag or had their hashtag in the corner of the screen. Jimmy Kimmel visited snarky Twitter users at home. Ellen tweeted backstage photos and of course, the biggest photo of the evening: her star-studded selfie. Not only did her photo "break" Twitter and set records, it started a trend for the night of people posting selfies from their Oscar parties.

This morning, early reports are saying that there were approximately 14 million tweets during the broadcast that mentioned the Oscars. (At least two million of them were retweets of Ellen's photo.) We also know that there were more than 25 million tweets during this year's Super Bowl. That's about three million more than last year's big game.

New membership may be down on Twitter, but usage most definitely is not. As the network comes into maturity, the audience is likely changing, along with the way they use the medium. But people are still using Twitter.

Smart marketers will keep a close eye on the days and times that see the most Twitter activity, how people access Twitter, and what other social network they link to in their tweets. This information is a much better indicator of whether Twitter is a relevant channel for marketing campaigns.


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About the Author
Elaine Reed is a marketing professional with heavy emphasis on e-commerce and Internet marketing. She blogs regularly on her website and tweets often.
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