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Dangerous Drinking Game Spreads on Social Media
By: Jessica Cherok
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A dangerous drinking game played via social media has reportedly contributed to the deaths of at least four people. Its wild popularity has raised growing concern about its safety, considering the extreme scenarios and amounts of alcohol being consumed.

The game, Neknominate, is where participants film themselves while consuming large amounts of alcohol very quickly. Once completed, the person then nominates additional participants who are encouraged to “top” the original amount of consumption, and posts the video to a social media outlet like Facebook or YouTube.

The volume of alcohol, as well as antics related to its consumption, become more and more extreme as the game goes on. So far, four young men from the United Kingdom have died after playing Neknominate.

According to a recent CNN article about the game, Facebook has been faced with criticism on not removing Neknominate postings from the site. Facebook response:

"We do not tolerate content which is directly harmful, for example bullying, but behavior which some people may find offensive or controversial is not always necessarily against our rules.

"We encourage people to report things to us which they feel breaks our rules so we can review and take action on a case by case basis."

Parents and officials are concerned about the viral nature of the game. For younger, inexperiences drinkers, the pressure of the nomination on social media may encourage them to make take their consumption to dangerous — even lethal — levels.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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