Random Ad Thoughts

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Random Ad Thoughts

By: Len Kornblau

Because it’s cold and still snowy in the Northeast…

Did anyone really buy a heart-shaped pizza?
Would anyone in his or her right mind buy a heart-shaped pizza?
Does the son in the new IKEA ads really wonder more about his room than how his parents could possibly assemble the kitchen parts?
Is Coke jubilant that the Olympic Nordic skiers are wearing short sleeves and need a cold drink at the finish line?
What was NBC thinking when they put the USA vs. Russia hockey game on its cable NBC Sports Network instead of Broadcast Network?
Why does the NFL pay Roger Goodell $35 million plus huge bonuses? Why not boost the economy by dropping his salary and the TV spot rates and maybe advertisers will drop their retail prices?
How can weather forecasters be so wrong about snow accumulations 24 hours ahead of the storm? And why do advertisers sponsor such guesses?
Incredibly, with the cold and snowy winter, I don’t see many ads for hot cocoa.
Spring Training has started, so where are the ads for Orange Juice?

May the thaw reach us soon!

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About the Author

Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.

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