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Social Media is Redefining Beauty
By: Jessica Cherok
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For decades, print and television dominated how images of beauty were delivered to us. As such, we had little control over the images we were shown, and therefore very little input into the definition of what is beautiful. Now, social media is changing all that.

Ten years ago, Dove conducted a study about how much control women felt they had over their view of beauty, and found that only 23% considered themselves in control. Today that number is more than three times what it once was, thanks in large part to social media.

It’s the sheer number of images we’re exposed to via social media that seems to be making the difference. Millions of images are uploaded, shared, or retweeted at incredible speeds. No longer are we limited to the images shown on TV or in fashion magazines. Now we’re able to search out and discover our own definition of beauty.

For many — except maybe advertisers — this is a welcome change. Impossible standards of beauty can be detrimental to a person’s self-confidence and esteem, particularly in young women and girls. Having a greater pool of images to choose from helps widen the definition of beauty overall, and puts the individual in charge of their interpretation instead of being told.

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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