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Good Cardio Never Hurt!
By: Devon Travern
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Social media isn’t just used for leisure purposes. Yes, it may be hard to imagine anyone tweeting for anything other than fun, but some people really make a living off of social media. In fact, social media has become such a normal way to communicate that large corporations have entire departments dedicated to it. On a smaller scale, small businesses still use social media as a form of outreach to existing and potential customers. Even freelancers offer social media strategy and social media management services for their clients.

With this in mind, the next logical question is probably entering your mind at this point. How do these businesses know it’s worth the money and effort to invest in social media? After all, most of the large brands we know of have been around since long before Tom even thought about MySpace, let alone other social media platforms like Facebook, Twitter, Instagram, or LinkedIn.

Well, my friends, the answer is simple. They measure their social media performance. That’s right; organizations, no matter the size, measure their social media impact by keeping count of likes, comments, retweets, follows, and the list goes on. This way they can understand their reach from a numbers standpoint. It is rather simple; social media is the easiest way to communicate a message to an entire demographic at one time. These days the trick is harnessing that power. Right now, Twitter is the code everyone is still trying to completely crack and if you are a small business, freelancer, or working in the social media department at your job, there is great tool on the app market for you. Introducing: the Social Cardio app!

Social Cardio helps you to keep track of your online performance and social media reputation by measuring your “social pulse” on an algorithm chart. Its main purpose is to monitor your activity via social media in real-time on a cardiograph. It’s actually rather impressive. The app allows you to set target goals for your timeline. For example, you may want a minimum of 20 and a maximum of 50 clicks, whether it be retweets, follows, mentions, or just tweets in general. Social Cardio will keep track of that performance and issue a report weekly or monthly.

Worried about the competition? No problem at all! Social Cardio allows you to track other groups or companies. If you are part of an entire Social Media team, the app also allows for in-group or in-company messaging as well. The best part about this app is that it is not only limited to Twitter. Users can link their LinkedIn and Facebook profiles to it as well to track performance across all of the major platforms.

Beyond large and small business, Social Cardio can also go a long way toward helping you build your personal brand if that is the route you would like to take. It’s definitely no sweat to track your individual performance across your social media profiles.

Unlike most apps on the market, Social Cardio does not offer the full version right away. You can try the sample version for free for as long as you’d like. However, eventually it will prompt you to purchase the full version once you try to attach one too many different profile registrations to it. I encourage anyone in the social media profession to head to your app store and give this application a shot! As the old saying goes, it can’t hurt to try.

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About the Author
Devon Travern is a student of all that surrounds him. He believes in the world's need for innovation and forward thinking. With a BA in Communication Studies from the University of North Carolina at Greensbroro, his passion lies in social media and branding. As Founder and Editor-in-Chief of LiveInspired Magazine, Devon is focused on sharing the stories of up-and-comers set to revolutionize the way we live. As a freelance social media strategist and branding consultant, he has also played a role in helping to build and establish the brands of companies such as KadoNYC, Gallium Digital Agency, and No Hassle Co. A cultural connoisseur and a visionary, Devon seeks to help others realize their potential while reaching his at the same time
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