Guess who’s the newest face of Google advertising? You! That’s right, your lovely face, name, as well as other personal information will be used by the internet giant as part of their advertising network.
Google published changes to its Terms of Service in December stating it would start using users' profile information in ads. According to the terms, if you have a Google account:
So how do you choose your settings so your name and photo do not appear in an ad? By going to the Shared Endorsements page in your Google account settings, you can uncheck the box allowing your information to be shared.
We [Google] may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our Services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your Google Account. For example, you can choose your settings so your name and photo do not appear in an ad.
Whether or not people will have the same reaction to Google’s use of their information as they did to Facebook’s use of profile information is yet to be seen.