Best and Worst of 2013

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By: Len Kornblau

The Best and Worst of 2013

Best Overall: GEICO: 1. Hump Day
2. Witch in Broom Factory

Worst Overall: Dodge: Ron Burgundy campaign

Restaurants:
Best: Buffalo Wild Wings (Captures the fun atmosphere)
Worst: Papa John’s (should be called Papa Peyton’s)

Insurance beyond GEICO:
Best: State Farm “3 AM”
Worst: Allstate: any “Mayhem” spot

Holiday Spots:
Best: Any advertiser who eliminated holidays and just featured product and benefit.
Worst: all others

Election Spots:
Best: NONE
Worst: ALL

Ironic Spots:
Best: All Erectile dysfunction spots. Do they really think guys will stop watching the games?
Worst: All Rx spots. Isn’t the doctor the one who gets paid to recommend a treatment?

Revived Icon Spots:
Best: Mr. Clean (less Macho and more domestic)
Worst: Pillsbury Dough Boy for GEICO

TV SHOW Promos:
Best: ESPN Sportscenter (still clever and true to show’s tone)
Worst: Most sitcoms: They insist on showing the funniest lines of the show!

Hopes for 2014:
Best: More original ideas and creativity
Worst: Warmed over or rehashed pablum

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About the Author

Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.

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