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Are You Guilty of Subtweeting?
By: Jessica Cherok
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Ever heard of subtweeting? If not, chances are you’ve been a victim of it. Or worse — a perpetrator.

Subtweeting is the new name for the passive aggressive undertone in tweets. The online realm has long been the place for non-confrontational, subversive confrontation, but apparently things have gotten out of hand with more than a few of the millions of Twitter users.

For starters, we have an exorbitant use of hashtags. Not only is the number of hashtags used an overkill, but the tone of the tags are typically sarcastic (#sorrynotsorry, anyone?) We attach the snarky hashtag to thinly veiled statements about others for quick, 140-character insults. Spread these across the two million+ Twitter users and you have a acidic, passive aggressive Twitter feed.

Twitter rants, Twitter wars, and so are incredibly common, if not outright sought after. Celebs are constantly getting into some sort of tweet battle with one another, and their tweets are quoted and retweeted for days or weeks thereafter. Even not-so-famous users can find unexpected Twitter fame with a well-timed, hilarious rant.

But why are we do grumpy?

Twitter — and social media in general — has become somewhat of a soapbox for us. We have unfettered use of it as a platform to rant, whether we really have something to rant about or not. Hopefully the tide will turn, though. We can all use a little more #positivity in our feeds.


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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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